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Prereading Quiz: The YouTube Effect
Before you read “The YouTube Effect,” take this five-question quiz to find out how much you already know.
About how many people work as online content creators?
50 million
200 million
1 billion
An estimated 50 million people around the world work as content creators. That number may continue to grow. One survey found that more than half of Americans between the ages of 13 and 26 say they would like to be a social media star.
What percentage of those creators earned less than $15,000 in 2023?
about 10 percent
about 24 percent
about 48 percent
About 48 percent of the estimated 50 million content creators earned less than $15,000 in 2023. Only about 7 percent earned $200,000 or more.
Which term describes the money someone earns in exchange for work?
investment
income
economy
Income is money earned in exchange for work, especially on a regular basis.
What is the main way most creators earn an income?
selling merchandise
getting ad views
partnering with brands
The main way most creators make money is by partnering with brands to sell products. Creators with more than 1 million followers can charge brands more than $10,000 for a single post.
In 2021, Jimmy Donaldson (aka MrBeast) made his most-viewed YouTube video ever: a competition to win $456,000. How much did he spend making it?
$20
$100,000
$3.5 million
The video cost $3.5 million to produce. Donaldson has said he sometimes shoots 12,000 hours of footage to make a 15-minute clip.