STANDARDS

Common Core: RH.6-8.1, RH.6-8.7, WHST.6-8.2, RI.6-8.1, RI.6-8.7, W.6-8.2

NCSS: Production, Distribution, and Consumption • Science, Technology, and Society

Just the Facts

The Rise of YouTube

How Often You Watch
The percentage of kids ages 8 to 18 who view online videos daily has doubled in recent years. 

Age Group: 8 to 12
2015: 24%
2019: 56%

Age Group: 13 to 18
2015: 34%
2019: 69%

More Than 1 BILLION HOURS: 

Amount of time spent watching YouTube videos per day globally

Who You Follow
The percentage of young people who follow many, some, or no influencers on social media

13- to 16-year-olds
Many Influencers: 30%
Some Influencers: 46%
No Influencers: 24%

17- to 21-year-olds
Many Influencers: 26%
Some Influencers: 52%
No Influencers: 22%

86 MINUTES:

Average amount of time kids ages 4 to 15 spend on YouTube each day

Where You Tune In
The online video or subscription platforms kids ages 8 to 12 report using the most

YouTube: 53%
Netflix: 27%
YouTube Kids: 7%
Amazon Prime Video: 3%
Hulu: 2%

SOURCES: How Often You Watch and Where You Tune In: Common Sense Media; More Than 1 Billion Hours: Global Media Insight; Who You Follow: Morning Consult; 86 Minutes: Qustodio

SKILL SPOTLIGHT: Interpreting Visual Data

What can you conclude about teens’ online video viewing habits based on this information? Write a paragraph explaining your answer, using data from this page as evidence. 

Article

U.S. News, Media Literacy

Your Favorite YouTube Star Is Trying to Sell You Something

Influencers and companies are teaming up to market products to teens. Here’s what you need to know.

Text-to-Speech