Eight teens were recently invited to a restaurant in the United Kingdom (U.K.) as part of a filmed experiment. Each teen was handed a sealed envelope and a menu with more than 50 items. Then they were asked to order one item off the menu.
The teens all picked the same thing: the restaurant’s “triple dipped chicken.” After receiving their meals, the teens opened their envelopes and each pulled out a piece of paper. They were in shock: The words triple dipped chicken were written on it. The producers of the film had correctly predicted what each teen would order.
How? By using the same techniques junk food companies employ to market their products. Leading up to the teens’ visit, the producers had